Frankie Russo
Co-Founder / CEO
Frankie has lead Potenza Inc. into becoming one of the fastest growing companies in America, making the INC 5000 list two years in a row. In 2014, he made the “20 under 40” list in Lafayette and most recently, he has published his first book titled “The Art of WHY”. Since the very beginning, Frankie has been the team captain of the Potenza super heroes.


Giorgio Russo
Co-Founder / Chief Creative Officer
Giorgio is the co-founder of Potenza and the Chief Creative Officer. As the team leader of Potenza CREATIVE, Giorgio schemes the “method in the madness”. Always scoping new ideas, identifying new approaches to deliver content and design, and striving to make art that is memorable.


Joel Hebert
Director of Brand Development
Joel’s ability is to foresee the future. OK, maybe he’s not really a fortune teller, but his approach is strategic in-nature. His role is to direct design with a marketing eye to create a brand that is identifiable, memorable, trustworthy and approachable.


JD Mahoney
Production Manager
Jon-David’s super power is film editing. And yes, we said super power. His hands-on experience in various production positions has earned him a handful of Videography achievements including 8 ADDY Awards in cinematography, broadcast TV advertising and production.


Kristen Sapienza
Art Director
Kristin is the woman behind the screen. Well, from our point of view at least. Always clicking, “undoing” and defining space in artboards, Kristin’s skill is to make sure all digital design is noteworthy, and on-time.

Chelsea Bearb
Creative Brand Manager

Brandy Arnett
Creative Product Manager

Devin Murry
Graphic Designer

Lauren Verrett
Graphic Designer

Jessica Clay
Graphic Designer

Joseph Eakins
Senior Web Developer

Paul Chu
Jr. Web Developer

Logan LeBlanc
Director of Photography

Trevor Navarre
Lead Animator

Patrick Swinney
Production Assistant

Jacoby Glaude
Studio Intern


Kayli Guidry
Director of Sales

Meredith Johnson
Account Specialist

POTENZA, Inc. is a family of creative, marketing, digital and technology companies who will help you build, implement, and manage an innovative strategy for your business.

[email protected]

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