Speed Vision: Logo Design

Speed Vision has been broadcasting for over 20 years televising everything you need to know about the world of racing. However, they needed to update their brand — after all the logo of a network that televises the most up-to-date coverage on speed racing can serve a liability.

We revamped their original design not going too far from their established, iconic design. Keeping the American red, white, and blue, we aimed to represent the classic while giving it the revamped of fuel to maintain it’s identity and the trust of racing fans all over America.