Potty Girl: Brand Launch Campaign
Potenza Creative designed a new brand and ad campaign for Potty Girl, a nation-wide luxury-brand trailer and portable restroom rental company based in Lafayette, La.
Potty Girl’s focus was on the “experience” of using a portable restroom. While their services don’t just cater to parties only they do specialize in special events and therefore they suggest that going with Potty girl makes “the life of the party”.
We took that concept of luxury and festivity and got inspired by the roaring 20’s and The Great Gatsby fashion and used a color palate that called to the lavish golds of the Art Deco period. What we developed was a fun and sophisticated design that suggests that wherever potty goes, the party goes too. We took that idea to heart, and designed traditional marketing centered around a party theme — a very classy party, of course.