Cajun Brewing: Carrier Packaging
The carrier packaging features the same vibrant colors that featured on the bottles. Because there is more space to work with, additional features were added to the carrier packaging that allows people to familiarize it with the local area. One addition is the inclusion of a line stating, “Good people. Great beer.” Another addition is a pelican playing the accordion, referring to both the state’s animal mascot and the Cajun and Zydeco music that is played within the region. Culture is a very important aspect of the Acadiana identity, and the carrier packaging primes the beer to be enjoyed at many local festivals.