How do you set your product apart of the rest? In this case, we have one answer: packaging.
Air Lynx’s target audience was a more upscale audience so we knew that packaging was of the utmost importance. Our belief is that if a product is good, it sells but it won’t necessarily be successful if the competition looks more appealing next to it. With that in mind, we went for a combination of good packaging that also showed off the neatly designed product.