We’re Rebels With A Cause:
And That Cause is Powerful Branding
A brand is much more than a logo, a web site, stamp on a cow. A brand is a promise. A promise to your clients, customers, audience members and employees alike. It is a promise that the consumer needs to be familiar with, in order to engage. Potenza’s band of branders can help you craft that promise into something that is written about, talked about, tweeted about, poked, liked, shared, buzzed, and above all connected with…till death do you part.
PRODUCTS & SERVICES
From name creation to logo design, to usage guidelines, to even creating a brand-story. Potenza can help re-brand your company to reach new frontiers or build and identity from scratch.
People do not have relationships to products. However, people are loyal to brands. In fact, in many cases brands outline products and services and can last generations. Power your company with branding campaigns that will raise awareness and build loyalty, and ultimately profitability.
Image consistency, both visual and verbal is the name of the game. Using our branding touchpoints measurement system, Potenza regularly audits your brand to ensure it’s upholding to the proper brand standards.
A company marketing to it’s own employees is a critical part of the branding process. Potenza helps identify opportunities for internal dialogue that will strengthen the organization from within.
Ensure customers go out of their way to write about you, tell friends, and become ambassadors for your brand. From old school grass-roots punch cards to custom apps. Potenza can arm you with the right tools to setup the perfect loyalty program for your brand.
POSITIONING & COMPETITION ANALYSIS
Differentiating your brand is key for increasing long term profitability. Potenza will evaluate your direct and indirect competitors and help you come up with the best positioning strategy for your brand.
Copy-writing & Content Development
Let us help you design the perfect tone for your brand. We’ll help you generate original content that portrays your brands sensibility. Additionally Potenza will make sure the tone of your voice is consistent across all platforms and media.
Name & Product Development
Whether your new venture is a startup spinoff, we’re here to help you align the best creative strategies with your business goals. From naming to product development, we’ll help you get to the finish line.