Innovative Branding
Innovate [1: to begin or introduce (something new) as if for the first time. 2: to begin or introduce something new. innovat-, to renew + -novus, to make new]
Branding, we believe, is the foundation of every company's relationship with their target customer, or in other words their customer loyalty. A brand is more than just icons, fonts and colors; it is the very essence of your company. Even when you canŐt see your target customer, they can still see you. Your brand is the face that they see. Your brand helps to form the beliefs your customer has about your company.
Innovative branding takes your brand to another dimension. It's making your brand alive in the minds of your target audience. Many people believe a brand is merely an image a company uses to portray themselves to their customer. Innovative branding uses more than the typical media to reach your customer. Creating your brand is only half of innovative branding. The other half is customizing the most efficient and effective way to place your brand in the front of your customers mind.
Sprite says image is "nothing". At Potenza, we disagree. Image is everything! The perception your customer has about your brand, is a major driving force for not only starting a relationship with your company, but maintaining a long lasting loyalty to your brand.
Welcome to Potenza Creative. Welcome to Innovative Branding.
Consumer Research
Potenza offers all of its clients continuing market research of their present and future customers, and it is that very qualitative data that is the cornerstone in strategic decision making. Marketing and advertising is more than just great production of the advertising message itself, regardless of the media used to deliver the message. Potenza's ongoing research is used to address known needs, to discover new opportunities, and tackle unique marketing challenges. Potenza uses the top research firms in the United States to provide the very data that is critical to today's highly competitive market.
Potenza gives your business the most comprehensive local market studies. They are comprised of demographics, consumer behavior, lifestyle activities, and media habits. Potenza's research is a powerful tool that helps us understand your marketplace and your customers. With Potenza on your team, you will have an entire staff of strategic, interactive marketing and advertising professionals armed with the ability to drill down beyond the local market to the regional and even national average to uncover and understand your local market strengths and dynamics. Strategic interactive marketing and yes, advertising in general, only become expensive when they don't work! And without the research and neutral objectivity that Potenza employs, your marketing and advertising is at best, a shot in the dark.
Campaign
Creating an effective and efficient campaign for your company can be the deciding factor in whether or not your company succeeds. Campaigning is so much more than just advertising. It is a well thought out strategy that utilizes all the appropriate media to get your message to your target audience. We utilize two main vehicles for getting your campaign in front of your audience: public relations and advertising.
Many people say, "Well, what is the difference between public relations and advertising?" Public Relations, quite simply, is advertising you cannot buy. It is word of mouth on a very large scale and is the most difficult facet of an overall media strategy to acquire. Good PR is worth its weight in gold, because good PR doesn't even resemble advertising. It is almost as if you are receiving an endorsement from high profile public figures, including those in the media. And when it comes to great Public Relations, Potenza's team has you covered.
Advertising, although different from public relations, is extremely effective when placed correctly throughout your campaign. Potenza uses the top research firms to provide the data to custom tailor your advertising placement. We believe that correct placement when purchasing advertising is the cornerstone of an effective and efficient ad campaign.
We believe that both advertising and public relations are the foundation of a strategic, interactive marketing campaign.
Creative Design
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Branding Applications:
- Corporate Identity
- Ad Layout Design
- Direct & Email Campaign Layouts
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Marketing Applications:
- Custom Retail Window & In-Store Displays
- Corporate Identity [Business Cards, Letterhead, etc]
- Custom Marketing Kits
- Custom Uniforms and T-shirts
- Custom Vinyl Applications and signs
- Outdoor Signs
Web Design
Developing the presence of your brand on the web is a vital necessity to innovative branding. It probably comes as no surprise to you that branding on the web is a huge part of strategic marketing in today's web based world. Before we begin to design a site, we consider your key branding objectives to create a plan and a goal for your web branding. Determining the architecture of a site is birthed from understanding the purpose of the site and looking at it from the user's point of view. This provides us with the functionality and navigation to form an effective site.
Our designers and developers utilize their experience and knowledge in web design to create websites that are not only stylish, but practical. By enhancing the user experience, we design a site that appeals to your target audience and promotes your brand.After the design process is complete, we then begin the development process where the functionality is created. Once all of these elements are completed we gather web friendly content for your site and launch your web campaign.
Click to view some of the sites in our portfolio:
Studio
One of our in house departments at Potenza is Audio/Video production and editing. With our team of seasoned professionals, we are able to offer you as our client a large menu of services. Potenza Studios produces radio, television, and streaming media presentations. CLICK HERE TO VIEW MORE OF POTENZA'S VIDEO PRODUCTION
Courtesy Johnston Testimonial from Potenza Creative on Vimeo.